Are you a woman who wants to have an extraordinary business that generates profit month-after-month without burning out or losing faith in yourself?

I’m glad you’re here then.

Over the past few years what I’ve come to learn is that women are rock stars, each one a diamond with many different facets of light and life.  Each woman who persists and tries, takes a risk to start growing, in my book they all deserve to create a legacy they can profit from.

The problem is that not every woman who starts goes straight to the top.  What I’ve learned over the past few years of working with women is that there are specific traits and foundations that consistently set successful women business owners apart from those who struggle, spin and remain stuck.

So today, I’m sharing the top 3 strategies I see with my most successful colleagues, clients and mentors.

Have you ever heard the saying, “the time to have the map is before you enter the woods”?  

The same is true for growing any business. While technology has definitely changed the topography of growth, the map to generate a solid business foundation remains the same.  

The Foundational Map For Business Growth

  1. Know your client/customer
  2. Know your competition
  3. Know your value proposition
  4. Create a plan to convert ideas into attainable goals
  5. Use technology that allows your customer’s journey to be easy & get results
  6. Create systems for ‘Rinse & Repeat’ results
  7. Surround yourself with people who question and think differently than you do
  8. Use a mindset for growth when faced with adversity

Now many women business owners think, “Yes!” I’ve got this!…

… but how you achieve these 8 items on your fundamental map is really important for women who don’t have a huge team or a marketing department, IT department, business development…you catch my drift 😉

So how do women starting as solopreneurs grow into developing extraordinary businesses that generate profit month-after-month without burning out or losing faith?  

Here are the 3 Strategies For An Extraordinary Business:

1) Make a commitment to learn what your customer needs depending on what mindset they’re in.

Successful women business owners understand that psychology influences buying. People hate being sold to, but they love buying things. What successful business owners do is they map out what their customer needs in relationship to what the situation their customer is in. I call this the buyer’s situational mindset.  

Successful business owners research and do the work required so that they understand what motivates their customers to buy. Knowing this one factor increases sales consistently.

2) Work with people who question and give honest feedback

Have you ever worked really hard to create something for your business and had a bunch of people look at it and say, “that’s great!”  So you take it to your market and then all the sudden you’re met with crickets … no one wants it?  But how can that be??

Not everyone is your ideal audience or customer, but when you create content ask for feedback from people who will question and who tell you, “you might need to rework this area.”  Invite these people into your world because you’re not going to get everything one hundred percent on your first try.   

Most small business women don’t have mentors or external people giving constructive and needed feedback so they create what buyers want.

If you surround yourself with ‘yes people’, meaning no one challenges your images, content, sales pages, website, automation or customer journey – you’re going to end up with products and services no one wants. That will be time, energy and money spent creating something that will be set to fail.

While it sucks to have someone give you feedback that’s short on accolades, it’s a requirement successful business women look for.

Successful women want to fail fast. That means find the holes, learn how to plug them and then generate content that not only resonates with your audience but that makes them take action! 

3) Develop a mindset for successful outcomes, especially in adverse situations

This one might be the trickiest of the three, but there are specific ways to think, that consistently lead to extraordinary success. What you think about, day in and day out, directly affects your behaviours and actions.

While successful business owners still doubt themselves, struggle with confidence and question their skills and ability, they use specific strategies to change their thinking when in the face of doubt, fear and adversity. 

Mindset is an instrumental difference that I consistently see as a determining factor between success and failure.  What you think about in the privacy of your own mind affects how quickly you build your business.

I have yet to meet a successful business owner for example, who spent time learning to execute a specific strategy turn around and blame someone else for why they failed.

Extraordinary businesses don’t start off as an instant success. Start with customer-centric understanding, surrounding yourself with people who question and give honest feedback and adopt a mindset that generates success.  Those three strategies will lead you to long-term business success and a vibrant lifestyle no matter what your age, strengths or personality.


Andrea Carter

Andrea Carter

CEO & Founder of Wealthy Woman Warrior™

Andrea created her proprietary mindset training, Power To Thrive™ over 15 years ago. She now infuses it with business development and professional development training so women can reach their goals quickly and easily without burning out.

Andrea Carter is on a mission to empower 1 million women to ignite their professional potential by 2025.  She believes that through training, collaboration and proven habits all women can succeed.

Check out her TedX Talk on the Pivot To Gender Parity Today!

By the way, if you liked this article, you’ll LOVE the Master Class I just published, “How To Create Content That Attracts Clients So You Grow Your Business Without Wasting Time, Energy Or Money”!

It reveals the top 3 proven principles every female small business owner needs to know about creating content. 

You see content has become much more important than most realize now that Facebook and other social media channels have changed their algorithyms. 

That means if you don’t know the psychology and marketing strategies to attract people to you, you’ll struggle to go from a 1: 1 model into a 1:many model.

Grab it for free here:

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