Are you a woman who wants to have an extraordinary business that generates profit month-after-month without burning out or losing faith in yourself?
I’m glad you’re here then.
Maybe you’re like a lot of the women who have started a business for the following reasons:
- The corporate grind has burnt you out and is no longer fueling your fire
- You want to make a difference and have found a niche that has opportunity
- You want flexibility and variety so you can raise your family and earn income
Over the past few years what I’ve come to learn is that women are rock stars, each one a diamond with many different facets of light and life, all deserving of creating a legacy they can learn from, grow from and profit from.
And while that is true for every single woman, there are specific traits and foundations that consistently set successful women business owners apart from those who struggle, spin and remain stuck.
Have you ever heard the saying, “the time to have the map is before you enter the woods”?
The same is true for growing any business. While technology has definitely changed the topography of growth, the map of how you generate growth foundations remain the same.
The Foundational Map For Business Growth
- Know your client/customer
- Know your competition
- Know your value proposition
- Create a plan to convert ideas into attainable goals
- Use technology that allows your customer’s journey to be easy & get results
- Create systems for ‘Rinse & Repeat’ results
- Surround yourself with people who question and think differently than you do
- Use a mindset for growth when faced with adversity
Now many women business owners think, “Yes!” I got this!…
… but how you achieve these 8 items on your fundamental map is really important for women who don’t have a huge team or a marketing department, IT department, business development…you catch my drift 😉
So how do women starting as solopreneurs grow into developing extraordinary businesses that generate profit month-after-month without burning out or losing faith?
Here are the 3 Strategies For An Extraordinary Business:
1) Make a commitment to learn what your customer needs depending on what mindset they’re in.
Successful women business owners understand that psychology influences buying. People hate being sold to, but they love buying things. What successful business owners do is they map out what their customer needs in relationship to what the situation their customer is in. I call this the buyer’s situational mindset.
Simply put, successful business owners research and do the work required so that they understand what motivates their customers to buy.
2) Work with people who question and give honest feedback
Have you ever worked really hard to create something for your business and had a bunch of people look at it and say, “that’s great”… only to take it to your market and your customers didn’t want it?
While not everyone is your ideal audience or customer, creating content that’s amazing is a requirement.
The problem most small business women face is they don’t have mentors or external people giving constructive and needed feedback so they create what buyers want.
If you surround yourself with ‘yes people’, meaning no one challenges your images, content, sales pages, website, automation or customer journey – you’re going to end up with products and services no one wants. That will be time, energy and money spent creating something that will be set to fail.
While it sucks to have someone give you feedback that’s short on accolades, especially if they’ve tested it with your market and your market doesn’t relate to it, it’s a requirement successful business women will strive for.
Successful women want to fail fast. That means find the holes, learn how to plug them and then generate content that not only resonates with your audience but that makes them take action!
3) Develop a mindset for successful outcomes, especially in adverse situations
This one might be the trickiest of the three, but there are specific ways to think, that consistently lead to extraordinary success. What you think about day in and day out directly affects your behaviours and actions.
While successful business owners still doubt themselves, struggle with confidence and question their skills and ability, just like everyone else does, they use specific strategies to change their thinking when in the face of doubt, fear and adversity.
Mindset is an instrumental difference that I consistently see as a determining factor between success and failure. What you think about in the privacy of your own mind affects how quickly you build your business.
I have yet to meet a successful business owner for example, who spent time learning to execute strategy for successful outcomes, turn around and blame someone else for why they failed. When women are struggling and haven’t learned the elements required for success, they’ll externalize situations and place blame on others instead of owning it.
Extraordinary businesses don’t start off as an instant success, but when you start with customer-centric understanding, surrounding yourself with people who question and give honest feedback and adopt a mindset that generates success, you can achieve long-term business success and a vibrant lifestyle no matter what your age, strengths or personality.
CEO & Founder of Wealthy Woman Warrior™
Andrea created her proprietary mindset training, Power To Thrive™ over 15 years ago. She now infuses it with business development and professional development training so women can reach their goals quickly and easily without burning out.
Andrea Carter is on a mission to empower 1 million women to ignite their professional potential by 2025. She believes that through training, collaboration and proven habits all women can succeed.
By the way, if you liked this article, you’ll LOVE the Master Class I just published, “How To Create Content That Attracts Clients So You Grow Your Business Without Wasting Time, Energy Or Money”!
It reveals the top 3 proven principles every female small business owner needs to know about creating content.
You see content has become much more important than most realize now that Facebook and other social media channels have changed their algorithyms.
That means if you don’t know the psychology and marketing strategies to attract people to you, you’ll struggle to go from a 1: 1 model into a 1:many model.
Grab it for free here: http://bit.ly/WWWcontentcreation